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Beautiful Markdown notes with a light AI touch: tags, rewrite, no wiki — Craft's more note-native cousin for people who want pretty files, not a workspace.

Product preview

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Preview of Bear

Overview

Bear is Craft without the magazine layout: pretty notes, tags, a light rewrite. iA Writer is the sentence; this is the note. Obsidian is the vault; this is the pretty file.

It will not become the company wiki. It will become the note you actually reopen. If Apple notes should look good, this is the AI. If you need a graph, Obsidian is the door.

Pros / Cons

Pros

  • Pretty notes with a light rewrite
  • Tags instead of a wiki tree
  • Apple-native
  • Not Obsidian-heavy

Cons

  • Apple-only
  • Not a graph
  • Not a company wiki

Who it's for

01

Pretty daily notes with a rewrite

02

Tag-based notes without Obsidian

03

Apple-native Markdown

04

Notes that should look designed

Bottom line

Pretty Markdown with a light AI — Bear if notes should look good, Obsidian if you need the graph.

Key Features

Pretty Markdown
Tags
Light AI rewrite
Apple-only
Freemium plus Bear Pro

Tags

NotesMarkdownApple

Compare Bear with alternatives

Frequently asked questions

What is Bear?

Bear is a Productivity tool developed by Shiny Frog. The company was founded in 2016 and is headquartered in Parma, Italy. Beautiful Markdown notes with a light AI touch: tags, rewrite, no wiki — Craft's more note-native cousin for people who want pretty files, not a workspace.

Is Bear free?

Bear uses a freemium model: a free tier is available, and paid plans unlock more usage and advanced features.

Is Bear open source?

No — Bear is proprietary software.

What are the best alternatives to Bear?

Notable Productivity alternatives include Notion AI, Grammarly, Canva AI. Browse all 4 tools in our Productivity category for a full overview.

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Basic Info

Pricing
Freemium
Rating
4.6 (6,100 reviews) Ratings explained
Platforms
macOSiOS
Founded
2016
Headquarters
Parma, Italy
Last verified
2026-09-11