Captions

Captions aims at the part of video production that is not creative: the cutting, the captions, the B-roll, the cleanup. You give it footage, describe what you want in chat, and it produces an edit — cutting scenes, overlaying supporting shots, generating translated subtitles. It also generates digital avatars from a likeness, which is where the tool stops being a convenience and becomes a question about consent and disclosure.

The audience is explicitly the person with no editing experience, and the marketing says so: never edited before, simple prompts. That is a real market — most video is watched on a phone by people who will never open a timeline editor. The trade-off is the usual one with automated editing: you get a competent result quickly and give up frame-level control, and the taste in the cut is the model's rather than yours, which shows most when the footage is unusual.