
Clay
Product status: Status not recorded
No lifecycle review is recorded for this listing. Its inclusion in the directory does not confirm current availability; check the vendor before relying on it.
No status check date recorded
GTM workflows combining data enrichment, Claygent research and CRM updates, with separate Action and Data Credit meters. No lifecycle review is recorded for this listing. Its inclusion in the directory does not confirm current availability; check the vendor before relying on it.
Product preview

Decision notes
Official-document research
Based on the cited documentation. We did not use the product, purchase a plan, or run quality, speed or reliability tests in this review.
Consider it for
- Sales operations teams with reviewed data workflows
Choose another approach if
- Unrestricted resale of obtained contact data
- A fixed-price unlimited enrichment service
Pricing and conditions
Current terms unconfirmed
Free lists 100 Data Credits and 500 Actions/month with unlimited seats. Paid plans separately size Actions and Data Credits. Cards and FAQ show different Launch prices/credit allocations, and mixed annual/monthly text does not establish one current quote. ISO currency, taxes and regional totals are unconfirmed. Actions expire each cycle and cannot be topped up separately; Data Credit top-ups carry a 30% premium. Docs cap monthly credit balances at 2× allocation and annual rollover at 15% on eligible renewal; BYOK still uses Actions and external billing.
Pricing source read:
Pricing or terms sourceCode, model and service licensing
Clay retains its service IP; users keep uploaded content and authorize processing to provide that account's service. Terms also allow aggregated performance data for improvement. Third-party data and tools have separate terms: access to a contact, website or AI answer does not grant unrestricted resale, outreach consent or ownership of source material. Provider training and retention, current DPA scope and generated-output rights beyond these statements were not confirmed.
Basis and limits of the recorded score
The existing 4.6 is retained. Its original scoring worksheet is unavailable; this documentation review supplies no hands-on, accuracy, speed or outcome score.
Overview
Clay builds sales and marketing workflows around tables, data-provider enrichment and AI agents. Claygent researches questions and writes structured results; plan-dependent connections move selected results into CRM systems. Action capacity and purchased data/AI are metered separately.
It fits teams that can check enrichment rights, research accuracy and recurring run costs. Build a budget for both meters and any provider keys. No enrichment, outreach or conversion result was tested; the former superiority and time-saving claims have no independent basis here.
Sources
The factual claims in this review were read from the pages below. Each date is when an editor last opened the source, not when the product changed.
- Vendor documentation Checked 2026-10-15
- Vendor pricing page Checked 2026-10-15
- Vendor documentation Checked 2026-10-15
- Vendor documentation Checked 2026-10-15
- Vendor documentation Checked 2026-10-15
Pros / Cons
Pros
- Research and enrichment can share a workflow
- BYOK option for supported providers
Cons
- Two usage meters and possible top-up premiums
- Price-card and FAQ amounts are not fully aligned
Who it's for
Lead enrichment before CRM entry
Account research
Reviewed outreach drafts
Bottom line
Use Clay when a team can manage data rights and both usage meters; confirm the configured quote.
Key Features
Tags
Frequently asked questions
Is Clay currently available?
No lifecycle review is recorded for this listing. Its inclusion in the directory does not confirm current availability; check the vendor before relying on it.
What is Clay?
Clay is a Productivity tool developed by Clay. GTM workflows combining data enrichment, Claygent research and CRM updates, with separate Action and Data Credit meters.
What costs and terms should I check for Clay?
Free lists 100 Data Credits and 500 Actions/month with unlimited seats. Paid plans separately size Actions and Data Credits. Cards and FAQ show different Launch prices/credit allocations, and mixed annual/monthly text does not establish one current quote. ISO currency, taxes and regional totals are unconfirmed. Actions expire each cycle and cannot be topped up separately; Data Credit top-ups carry a 30% premium. Docs cap monthly credit balances at 2× allocation and annual rollover at 15% on eligible renewal; BYOK still uses Actions and external billing.
Is Clay open source?
Clay retains its service IP; users keep uploaded content and authorize processing to provide that account's service. Terms also allow aggregated performance data for improvement. Third-party data and tools have separate terms: access to a contact, website or AI answer does not grant unrestricted resale, outreach consent or ownership of source material. Provider training and retention, current DPA scope and generated-output rights beyond these statements were not confirmed.
What are the best alternatives to Clay?
Notable Productivity alternatives include Notion AI, Grammarly, Canva AI. Browse all 159 tools in our Productivity category for a full overview.
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Basic Info
- Pricing
- Freemium
Free lists 100 Data Credits and 500 Actions/month with unlimited seats. Paid plans separately size Actions and Data Credits. Cards and FAQ show different Launch prices/credit allocations, and mixed annual/monthly text does not establish one current quote. ISO currency, taxes and regional totals are unconfirmed. Actions expire each cycle and cannot be topped up separately; Data Credit top-ups carry a 30% premium. Docs cap monthly credit balances at 2× allocation and annual rollover at 15% on eligible renewal; BYOK still uses Actions and external billing.
- Editorial score
- ★ 4.6 / 5 How we score
- Platforms
- WebAPI
- Last verified
- Not recorded