Instantly

Instantly is a sending system for cold email rather than a CRM. Campaigns fan out from one dashboard across as many mailboxes as you connect, a warmup routine keeps running in the background, and every reply is pulled into a shared inbox sorted by intent, so a positive answer is not buried under bounces. Deliverability is the mechanism rather than a slogan: reputation is managed across rotating inboxes, and lead discovery, AI sequences and integrations sit on top of that plumbing. It runs entirely in the browser. The pricing page groups plans three ways — Starter at $94 a month ($85 billed yearly) covers 5,000 emails and 1,000 contacts, Scale at $194 ($175) covers 100,000 emails and 25,000 contacts, Agency at $555 ($500) covers 500,000 emails — with an entry Outreach plan at $47 and AI actions metered in credits on top of sending volume.

Budget for volume, not seats: price moves with emails sent, contacts uploaded and credits burned, so first estimate how many addresses you can actually source. It suits founder-led teams and agencies that want domains, inboxes and replies in one place, and nobody who thinks a scraped spreadsheet is a strategy — the reputation risk stays yours. The same screen lists overlapping plan families with different numbers, so confirm which SKU you are buying. And it is not a relationship system: no pipeline ownership, no ticketing, no consent model for opted-in contacts, so status has to be written back into whatever CRM you run.