lemlist

Personalized cold outreach: images in the line, multichannel, and AI sequences — Instantly's more campaign-creative cousin for teams that sell with a picture in the email.

Product preview

Overview

lemlist is Instantly with a creative streak: the custom image in the first line, LinkedIn in the sequence, AI that writes the rest. Smartlead is more infra; this is more campaign.

Personalization can look gimmicky. Deliverability still rules. If the brief is 'make the cold email look handmade,' this is the tool. If the brief is 'land a million,' Instantly or Smartlead may fit better.

Pros / Cons

Pros

Images that make a cold line look handmade
Multichannel without a second tool
AI copy on a campaign OS
European-shaped outreach stack

Cons

Personalization can look gimmicky
Not the cheapest sending infra
Overlaps Instantly and Smartlead

Who it's for

Cold emails with a custom image

Multichannel sequences from one OS

AI copy for a handmade-looking campaign

Outreach that is not only warmup math

Bottom line

Creative cold outreach — lemlist when the picture is the line, Instantly when the send is the product.

Key Features

Personalized images in cold email

Multichannel sequences

AI copy

Deliverability tools

Paid outreach OS

Compare lemlist with alternatives

lemlist vs Notion AI lemlist vs Grammarly lemlist vs Canva AI 4 products · Productivity

Frequently asked questions

What is lemlist?

lemlist is a Productivity tool developed by lemlist. The company was founded in 2018 and is headquartered in Paris, France. Personalized cold outreach: images in the line, multichannel, and AI sequences — Instantly's more campaign-creative cousin for teams that sell with a picture in the email.