Make

Make (Celonis)

A visual automation platform with a strong AI layer: build workflows across 2000+ apps, wire in LLM steps and agents, and monitor everything with a graphical scenario editor that shows the data flowing.

Product preview

Overview

Make (formerly Integromat) is Zapier's most serious rival, and the difference is depth: its visual canvas shows the actual data flowing through each step, so debugging an automation stops being guesswork. The integration catalog spans 2000+ apps, and its AI modules let any workflow call LLMs, run agents or classify content without leaving the builder.

Against Zapier it trades simplicity for capability — steeper learning curve, but far more logic per scenario (routers, iterators, error handlers) at lower per-operation cost. Against n8n it trades control for convenience — no self-hosting, but zero infrastructure to babysit. Teams typically land here when automations become business-critical: Make sits in the sweet spot of power, price and operability for marketing ops, e-commerce flows and AI-enriched pipelines that run all day.

Pros / Cons

Pros

Data-visible canvas makes debugging trivial
Deepest logic without writing code
Better per-operation economics than Zapier
Massive integration catalog with strong AI modules

Cons

Steeper learning curve than Zapier
No self-hosting option
Operation quotas demand scenario hygiene

Who it's for

Marketing ops: lead capture to CRM enrichment

E-commerce order and inventory flows

AI-enriched content pipelines at scale

Cross-app reporting and notifications

Bottom line

The automation platform for when flows become business-critical — power without the plumbing.

Key Features

2000+ app integrations

Visual scenario editor with data inspection

AI agents & LLM modules

Router/branching logic

Error handling & scheduling

Compare Make with alternatives

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Frequently asked questions

What is Make?

Make is a Productivity tool developed by Make (Celonis). The company was founded in 2012 and is headquartered in Prague, Czechia. A visual automation platform with a strong AI layer: build workflows across 2000+ apps, wire in LLM steps and agents, and monitor everything with a graphical scenario editor that shows the data flowing.