Rows

A spreadsheet rebuilt for the API era: AI functions summarize, classify and translate in cells, 50+ integrations pull live data, and finished sheets publish as interactive web pages.

Product preview

Overview

Rows keeps the spreadsheet metaphor but re-aims it at live data: cells call APIs (Stripe, analytics, ads platforms), AI functions sit natively in the formula bar — SUMMARIZE, CLASSIFY, TRANSLATE — and schedules refresh the numbers on their own. The result feels less like Excel and more like a lightweight dashboard builder that happens to have rows and columns.

Its second act is publishing: any sheet becomes a shareable interactive web page, which turns the traditional “send the file around” step into a link. It is not a substitute for heavy financial modeling — power users will find limits — but for marketing reports, competitor trackers, dashboards and anything that mixes external data with quick analysis, it removes an entire layer of glue work between a spreadsheet and the live internet.

Pros / Cons

Pros

Live API data without writing glue scripts
AI functions are first-class formula citizens
Publish-to-web turns sheets into products
Generous free tier for individual use

Cons

Not built for very heavy or complex models
Fewer analyst features than legacy suites
Advanced integrations need paid plans

Who it's for

Marketing dashboards pulling live ad data

Competitor and pricing trackers

Automated weekly reports shared as links

Classifying or translating imported data

Bottom line

Choose it when your spreadsheet is a front end for live data — not when it is a financial model.

Key Features

AI functions in cells

50+ live data integrations

Interactive published pages

Charts & dashboards

Scheduled data refresh

Compare Rows with alternatives

Rows vs Notion AI Rows vs Grammarly Rows vs Canva AI 4 products · Productivity

Frequently asked questions

What is Rows?

Rows is a Productivity tool developed by Rows. The company was founded in 2017 and is headquartered in Lisbon, Portugal. A spreadsheet rebuilt for the API era: AI functions summarize, classify and translate in cells, 50+ integrations pull live data, and finished sheets publish as interactive web pages.