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Design-focused AI image generator that creates true vector art (SVG), trainable brand styles, icons and mockups with precise layout and palette control.

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www.recraft.ai
Preview of Recraft

Overview

Recraft is the AI image generator built for designers rather than despite them: it is the first major model to generate true vector art (SVG), and it wraps generation in a designer's toolset — brand style training, precise palette locking, icons, mockups and an infinite canvas.

Where consumer tools produce bitmaps for prompts, Recraft produces editable design assets that survive contact with real brand work. For teams that need hundreds of consistent icons or on-brand illustrations, it converts a days-long design job into an afternoon.

Pros / Cons

Pros

  • First-class true vector (SVG) output — unique among AI generators
  • Trainable brand styles keep assets consistent
  • Precise control over palettes and layouts
  • Editable design assets, not throwaway bitmaps

Cons

  • Photorealistic quality trails Midjourney and Flux
  • Smaller community and template ecosystem
  • Best features gated behind subscription tiers

Who it's for

01

Icon sets and vector illustrations for products

02

On-brand marketing assets with locked palettes

03

Print-ready vector layouts and mockups

Bottom line

The designer's AI generator — the only serious choice when output must be vector, on-brand and editable.

Key Features

True SVG vector generation
Custom brand style training
Icons, mockups & print layouts
Precise palette control
Infinite design canvas

Tags

VectorDesignBranding

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Frequently asked questions

What is Recraft?

Recraft is a Image Generation tool developed by Recraft. The company was founded in 2023 and is headquartered in San Francisco, USA. Design-focused AI image generator that creates true vector art (SVG), trainable brand styles, icons and mockups with precise layout and palette control.

Is Recraft free?

Recraft uses a freemium model: a free tier is available, and paid plans unlock more usage and advanced features.

Is Recraft open source?

No — Recraft is proprietary software.

What are the best alternatives to Recraft?

Notable Image Generation alternatives include Midjourney, Stable Diffusion, DALL·E 3. Browse all 4 tools in our Image Generation category for a full overview.

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Basic Info

Pricing
Freemium
Rating
4.6 (2,900 reviews) Ratings explained
Platforms
WebAPI
Founded
2023
Headquarters
San Francisco, USA
Last verified
2026-09-08