Wan
Alibaba's open-weights video generation family: text- and image-to-video up to 720p/1080p, strong motion physics and first/last-frame control — free to download and run, with a hosted play area.
Product preview

Overview
Wan did for video what Llama did for language: Alibaba released a frontier-adjacent video model family as open weights — including a 5B variant that runs on a consumer GPU — and the open-source ecosystem (ComfyUI workflows, LoRAs, fine-tunes) materialized around it within weeks. Output reaches native 720p, with 14B models pushing 1080p, and quality focuses on the hard parts: physical motion, human articulation and prompt adherence.
Distinctive controls matter to creators: first/last-frame conditioning lets you steer from one pose to another — a storyboard tool more than a slot machine. Costs drop to electricity for local users; the tradeoffs are the usual open-model ones — slower iteration per clip than hosted rivals and the need for your own VRAM discipline. For studios and creators who want video generation they own, Wan is the current default.
Pros / Cons
Pros
- Frontier-class video quality you can own
- 5B tier runs on consumer GPUs
- First/last-frame control enables storyboarding
- Ecosystem exploding (ComfyUI, LoRAs)
Cons
- Local runs need VRAM discipline and patience
- Interface is developer-oriented (no polished app first)
- Hosted rivals iterate their closed models faster
Who it's for
Owned video pipelines for studios
Storyboarding with keyframe control
Fine-tuning video styles on brand data
Local generation without per-clip fees
Bottom line
The open video model to beat — frontier-adjacent quality that runs on hardware you own.
Key Features
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Frequently asked questions
What is Wan?
Wan is a Video Generation tool developed by Alibaba. The company was founded in 2025 and is headquartered in Hangzhou, China. Alibaba's open-weights video generation family: text- and image-to-video up to 720p/1080p, strong motion physics and first/last-frame control — free to download and run, with a hosted play area.
Is Wan free?
Yes — Wan is free to use.
Is Wan open source?
Yes — Wan is open source. The source code is publicly available at https://github.com/Wan-Video/Wan2.2.
What are the best alternatives to Wan?
Notable Video Generation alternatives include Runway, HeyGen, Pika. Browse all 4 tools in our Video Generation category for a full overview.
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Basic Info
- Pricing
- Free
- Rating
- ★ 4.5 (3,400 reviews) Ratings explained
- Platforms
- Self-hostedAPIWeb
- Founded
- 2025
- Headquarters
- Hangzhou, China
- Last verified
- 2026-09-08